HOW CORPORATE RENTALS USA CAME TO BE x CRUHomes

A bit about our founder.

What would one day evolve into a mission-driven business and a movement in mid-term rentals couldn’t have started from a more natural foundation. Vivian Yip grew up watching her parents invest in real estate—buying one property at a time, following the traditional path of long-term rentals. While they approached real estate as a steady, methodical investment, Vivian saw something more: the potential to elevate the experience, blending profitability with hospitality and impact.

Her corporate career began in supply chain management, solving high-stakes logistical challenges for some of the world’s most recognized brands. At Apple, she orchestrated global product launches, navigating complex operations that required precision, adaptability, and strategic problem-solving. But while she was excelling in her career, something was missing. She wanted to build something of her own.

That moment of realization came in an airport lounge, when a chance encounter with a hotel owner changed her perspective on wealth-building. She saw how real estate could generate income without trading time for money—and that planted the seed for what would eventually become Corporate Rentals USA (Now CRUHomes).

Like many short-term rental hosts, she started with Airbnb, drawn by the appeal of higher revenue. But as the industry became more volatile—with fluctuating demand, platform dependency, and increasing operational headaches—she sought a better, more sustainable solution. That’s when she discovered the power of mid-term rentals (MTRs).

But for Vivian, mid-term rentals are more than just a business—they’re an opportunity to make a real impact. Many MTR guests are experiencing life transitions, displacement, or personal hardship. Whether it's a family rebuilding after a disaster, a professional relocating for a fresh start, or a patient undergoing long-term medical care, hosts have the power to offer stability, comfort, and a sense of home.

That’s why she built CRUHomes (Corporate Rentals USA)—not just to maximize profitability for property owners, but to set a new standard for quality in mid-term rentals. She believes that the best hosts aren’t just running a business—they’re creating transformational stays that make a difference in someone’s life. CRUHomes is a B2B platform designed to connect independent vacation rental owners to corporate housing opportunities.

Her mission extends beyond her own business—she wants to empower others to be high-quality, high-performing hosts who take pride in the product they deliver. That’s where Hestia comes in. Named after the Greek goddess of home and hearth, Hestia is more than a brand—it’s a standard. It represents a professional network of hosts dedicated to offering exceptional mid-term stays, ensuring that every guest—whether displaced, relocating, or transitioning—receives a safe, welcoming, and high-quality experience. Hestia certified homes are found on CRUHomes.com.

Vivian’s vision is simple: to redefine what it means to be a mid-term rental host—prioritizing hospitality, excellence, and meaningful impact. Whether you’re a property owner looking to elevate your rentals or a guest in need of a home away from home, CRUHomes and Hestia are here to set a new benchmark in the industry.

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